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Airwalk Inspires to explore and experience a free and alternative lifestyle.
BRAND OVERVIEW
Airwalk, a popular line of casual, active casual, and specialty sports shoes targeted almost exclusively at people under the age of 25. Airwalk’s line of snowboarding boots is the top seller in its category; the company also designs and markets a branded line of snowboards, bindings, and other accessories for that rapidly growing segment.
Airwalk was one of the first board sports brand, inspired by and made for skaters. It is one of the brands that launched and built the only action sports community.
Before the advent of Airwalk into the skateboarding market, the athletes themselves modified the shoes to reduce the wear and tear on the skateboard. Airwalk is the first brand to develop the highest level of shoe safety, pedal padding, and rubber banding.
BRAND KEYWORDS
Brand Keywords are three descriptive words that best represent our brand’s
Potential and will our future expansion: Individualistic, Passionate and Limitless
Individualistic
The goal of Airwalk is to motivate and showcase each individual's personality in their exciting endeavors.
Passionate
Airwalk will provide them with opportunities to discover what they
are passionate about.
Limitless
Airwalk will be a platform where
people can build character by participating in unique experiences and being limitless.
BRAND PROJECTION
Our brand projection illustrates how we will be building our businesses around
The core idea of being fearless and letting go of any inhibitions. Airwalk offers a wide
Range of products, services, educational opportunities that will support the mission.
BRAND GUIDELINES
We’ve developed three publications: Visual Strategy Guide, Visual Development
Guide and Visual Standards Guide that document our rebranding effort and offer
clear guidance on how we can have an extensive brand impact.
In the Visual Strategy Guide, we look back into our brand’s history, Identify our brand soul and mission, create audience profiles, and define what the brand will look like in the future.
In the Visual Development Guide,
we focus on developing a thorough visual system to represent the brand's core, and will also be implied to all the brand communications.
In the Visual Standards Guide, we provide guidelines for the right usage of the logo, color, typeface, and other branding elements. We also expand our business to implement dare to
dare experience.
Surfing with Airwalk
Motorcross with Airwalk
Surfing with Airwalk
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